INNOCEAN (CEO Jung A Kim) announced that it has set a historic milestone at the 2025 Korea Advertising Awards, Korea’s most prestigious advertising festival, by winning eight Grand Prizes—the highest number ever achieved by a single company in one year. Including the Grand Prizes, INNOCEAN took home a total of 19 awards, marking the strongest performance in the company’s history. The eight Grand Prizes were evenly distributed across a wide range of categories, including TV, Print, Out-of-Home (OOH), Campaign Strategy, Social Communication, Branded Content & Entertainment, Public Service Advertising, and Innovation. The achievement underscores INNOCEAN’s strength as a fully integrated marketing partner, delivering excellence across the entire marketing value chain. Among the standout winners, “Unheard Liberation,” created in collaboration with Binggrae, swept three Grand Prizes in the Branded Content & Entertainment, Public Service Advertising, and Innovation categories. Commemorating the 80th anniversary of Korea’s Liberation, the campaign used artificial intelligence (AI) to recreate the long-lost sounds of public jubilation from 1945. Through meticulous historical research and creative execution, the campaign impressed judges for its originality, emotional depth, and technological innovation. The project brought renewed meaning to Korea’s Liberation by reviving history through sound—an element largely absent from archival records. Based on testimonies from descendants of independence activists, consultations with historians, and extensive reference materials, INNOCEAN and Binggrae reconstructed the sounds of liberation using AI and translated them into a range of immersive content formats. The TV Grand Prize went to “Going Home,” a campaign created with KCC E&C. Centered on the message that “everyone has a home they long for,” the film portrays diverse moments—from office workers heading home after a long day to soldiers in service and students exhausted by their studies—redefining home as a place of emotional refuge rather than just a physical space. The campaign resonated strongly with audiences, surpassing 53 million views on YouTube. In the OOH category, INNOCEAN won another Grand Prize with “The World’s Biggest Lifeguard,” developed with Shinsegae Property. Installed on a massive digital screen on the exterior wall of the Grand Josun Busan Hotel near Haeundae Beach, the campaign featured a giant lifeguard figure delivering real-time safety messages, including weather conditions and wave heights, to beachgoers. Additional Grand Prize winners included “The Kia EV5 with Five Guys,” a print campaign featuring a Seongsu-dong pop-up experience with Kia; “Come Back Home,” a campaign strategy project created with Karrot and the Korean National Police Agency to help reunite missing individuals with their families; and “Nodam(No Smoking) Social Club,” a social communication campaign developed with the Ministry of Health and Welfare and the Korea Health Promotion Institute to encourage smoking prevention and cessation among youth and young adults. Overall, INNOCEAN secured eight Grand Prizes, two Gold, four Silver, and five Bronze awards, totaling 19 honors—the highest tally the company has ever achieved at the Korea Advertising Awards. In addition to their Grand Prizes, “Unheard Liberation” (Film Craft category) and “Come Back Home” (Brand Experience & Activation category) each received an additional Gold award. Commenting on the achievement, CEO Jung A Kim said, “From innovative works that reinterpreted history through AI technology to purpose-driven campaigns created for the public good, it is especially meaningful that all of these projects were recognized with Grand Prizes. As INNOCEAN marks its 20th anniversary, this achievement will serve as a strong foundation for continued growth together with our clients.”