INNOCEAN COMPANY

Ocean of Innovation

WHAT WE ACCOMPLISHED

We’ve accomplished quite a bit since our founding in 2005. Scroll through our interactive timeline to see some of our most important milestones.

2024: JUL 2024Published 'Sustainability Report'; JUN 2024Awarded Grand Prix for good in Cannes Lions 2024; FEB 2024KIA EV9 Super Bowl Ad Ranked No.1 in Automobile Brands at AD Meter 2024; JAN 2024Established a full-service social marketing agency 'INNOCEAN-S'

2023: AUG 2023Establishing “STUDIO abit”, a joint venture specializing in content production; JUN 2023Acquires “D-PLAN360”, the digital marketing agency; APR 2023Wins the most at Clio Awards ever & more than other Korean agencies

2022: AUG 2022MOU Signed with Asia's Leading Independent Agency,
running “Asia Creative Hub” Project in Full Throttle; JUL 2022Announced the Future Business Strategic Keywords "C.D.M", Accelerating Digital Transformation; MAR 2022Acquires 100% of the Stake of “Canvas Worldwide”, the US-based Media Agency

Evolving to Claim Leadership in the Contents Industry after Acquiring Studio Lennon

Winning the record-breaking 9 awards at Spikes Asia 2022; FEB 2022KIA EV6 Super Bowl Ad Ranked No.1 in Automobile Brands at AD Meter 2022

2021: NOV 2021No.1 Creative Advertising Company in Korea Again for 2 Years by Campaign Brief Asia; JUN 2021Awarded a Gold Lion at Cannes Lions International Festival of Creativity 20/21; MAY 2021Acquires Digital Marketing Company “D.PURPLE”; APR 2021Selected as “DIGITAL AGENCY OF THE YEAR” by Adfest, Wins 10 Awards

2020: DEC 2020INNOCEAN Europe Named “Agency of the Year - Germany” at 2020 Eurobest; MAY 202013 Wins at New York Festivals Advertising Awards; MAR 2020Establishes New Overseas Operations in Singapore & Indonesia

2019: NOV 2019Triumps as the Winningest Company at Korea Advertising Awards 2019 with 12 Wins

Wins Spike Asia's "Agency of the Year - Korea" for Two Years in a Row; JUL 2019Acquires Global Digital Company “Wellcom Group”; MAY 2019Signs Joint Business Agreement with Lotte Cultureworks; MAR 2019Wins Grand Prix at ADFEST 2019

2018: NOV 2018Wins Two Grand Prix at Korea Advertising Awards 2018; SEP 2018KIA “BEAT360” Sweeps All Major International Design Awards; MAR 2018Opens Employee Child Care Center “INNOKids”

2017: DEC 2017Acquires US-based Creative Agency “David&Goliath”; MAY 2017Ranked 1st in CSR Category of Finance Asia’s “Asia's Best Companies”

2016: DEC 2016Power Battle Watch Car Wins Top Prize in Animation Category at "Korean Content Awards 2016"; NOV 2016Wins Grand Prix at "Korea Advertising Festival" for 7 Consecutive Years; JUN 2016Launches European Creative Hub, INNOCEAN Berlin; FEB 2016INNOCEAN's Super Bowl Ad Celebrated as USA Today Ad Meter's First Ever Non-American Brand Winner

2015: DEC 2015Opens social big data analysis facility ‘Digital Command Center’; SEP 2015Claims five wins at CLIO Awards 2015; AUG 2015Launches a new stand-alone global media business operation “Canvas Worldwide”; JUL 2015Makes Initial Public Offering; listed on KOSPI market; APR 2015Launches 17th overseas operation, INNOCEAN MEA FZ-LLC; JAN 2015Wins One Show’s Top Broadcast Automobile Advertising of the Year

2014: OCT 2014Signs MOU with UAE Juma Al Majid Group; JUL 2014Hosts Korea Speed Festival 2014, nation’s first ever street circuit racing tournament; May 2014Opens 16th overseas operation, INNOCEAN Mexico; JAN 2014Wins One Show's Top Interactive AutoMobile Advertising of the Year

2013: Jan 2013Executes all marketing and promotions for Special Olympics World Winter Games 2013 at Pyeongchang

2012: Dec 2012Winner of most awards, including the highest number of Grand Prix at Korean Advertising Festival; Jun 2012Wins five Cannes Lions awards; May 2012Executes all branding and marketing, including logo design, for Expo 2012 Yeosu (a.k.a. the World’s Fair); FEB 2012Super Bowl commercial for Hyundai named to top ten list by USA Today for the first time

2010: Oct 2010Executes all marketing and promotions for Korean F1 Grand Prix

2009: Sep 2009Opens joint company, INNOCEAN-CBAC in Beijing, China

2008: Dec 2008Establishes Americas RHQ in Huntington Beach, USA

2007: Jul 2007Establishes Europe RHQ in Frankfurt, Germany

2005: Nov 2005INNOCEAN India in New Delhi becomes its first overseas operation; May 2005INNOCEAN establishes HQ in Seoul, South Korea

WHO WE ARE

As a BX Solution Company grounded in cutting-edge technology and insightful data analytics, our primary focus is crafting unique and imaginative experiences.

Global CEO Message

William Lee Global CEO,
INNOCEAN

VISION

BX Solution Company

We are a company that provides creative and innovative
brand experiences based on the latest technologies and data

Brand Persona

We are Experience Designer who design
creative and differentiated experiences
based on creative ideas and data
by understanding consumer behaviors and needs

Code of Conduct

INNOCEAN is committed to upholding
the following beliefs and principles in what we do

Be
Agile
Be
Brave
Be
Confident

What we do

INNOCEAN's philosophy on advertising is to discover new insights and communication methods beyond the successful means of the past, fixed ideas believed by all, current trends, and superficial responses from consumers. Driven by its catchphrase “Be brave, Be first, Be integrated,” INNOCEAN always develops ideas to stimulate the consumer’s five senses and moves them from all points of contact between brands and consumers.

Uwe Gutschow Vice President IWA

INNOCEAN provides successful campaigns optimized for online, mobile, social and all other means in the new media environment and advanced digital platform operations. INNOCEAN focuses on technology-based digital marketing solutions to continuously improve clients' problem-solving capability within a diverse digital environment.

Sports
Provides Global Sports Business
Solutions Via Consulting,
Property & Sponsorship Marketing
Entertainment & Culture
Offers BTL Creative Solutions
Through Crowd Funding,
Branded Contents, PPL, etc.
Experience
Generates Differentiated Consumer
Experience Solutions By Establishing
New Customer Service Contents & Platforms
Space
Plans·Designs·Operates Business
Using Space As A Marketing
Communications Mean
Promotion
Plans & Executes Global Exhibitions &
On-Site Events To Help Consumers
Experience Brand’s Essential Values

Park, Myung-jin Team Leader HQ

INNOCEAN is the leading content producer, one that can create intriguing links between brands and consumers by planning and producing valuable and attractive content to induce significant consumer behaviors. INNOCEAN provides storytelling creative optimized for brands, by transforming its rich insights into various pieces of content (sports, space, branded entertainment, exhibitions, performances, etc.).

Media Planning
Develops Strategic Media Solutions
To Maximize Clients’
Return-On-Investment
Media Buying
Offers Integrated Media Buying Solutions
Via Specialized Media Capacity &
Negotiation Prowess
Out-of-Home
Operates Goal-Oriented OOH Campaigns
On Major Marketing Spots Banded
With Various AI & Interactive Contents
Digital Media
Strengthens Clients’ Digital Performance
Through Optimized Media Operations &
Insightful Proposals

Susan Shen Director IWC Media Center

INNOCEAN aims to provide consumer-oriented media communications that proactively cope with the rapidly changing media environment. INNOCEAN's media services are qualitatively and quantitatively sound, originating from scientific Channel Planning, developed from a brand communication database of consumer reach points and its industry-leading media-buying capacity. Furthermore, INNOCEAN continues to lead in innovative use of media by applying creative to all things beyond the existing means.

Advertising Hightlights

Global CEO Message

Our company, INNOCEAN, draws its inspiration from the fusion of ‘ocean’ and ‘innovation’. This name embodies our core mission – to pioneer the global communications sector through innovative creativity and strategic ingenuity.

INNOCEAN's impact stretches far beyond South Korea; we are a beacon of innovative creativity across the Americas, Europe, Asia, Oceania, and the Middle East.
Operating as a BX Solution Company grounded in cutting-edge technology and insightful data analytics, our primary focus is crafting unique and imaginative experiences.

To ensure sustainable business value, INNOCEAN is guided by three fundamental commitments:

First and foremost, we are devoted to delivering creative and innovative brand experiences. We actively support emerging digitally-driven creatives and foster a culture of communication and collaboration, the bedrock of pioneering ideas.

Secondly, our customers are our utmost priority. We dedicate ourselves to not only meeting but surpassing customer expectations, placing them at the center of our endeavors.

Lastly, we are resolute in propelling the growth of our existing operations while meticulously preparing for future ventures. In an increasingly competitive marketing landscape, where industry boundaries blur, we continuously explore new service areas.

We extend an invitation for you to join us on this journey of boundless creativity and ceaseless innovation, mirroring the vast expanse of the ocean, which is embodied by our name, INNOCEAN.

William Lee Global CEO,
INNOCEAN

WHAT WE ACCOMPLISHED

We’ve accomplished quite a bit since our founding in 2005. Scroll through our interactive timeline to see some of our most important milestones.

WHO WE ARE

As a BX Solution Company grounded in cutting-edge technology and insightful data analytics, our primary focus is crafting unique and imaginative experiences.

What we do

Advertising Hightlights

OUR CLIENT

Global CEO Message

Our company, INNOCEAN, draws its inspiration from the fusion of ‘ocean’ and ‘innovation’. This name embodies our core mission – to pioneer the global communications sector through innovative creativity and strategic ingenuity.

Global network

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