INNOCEAN Worldwide Europe(IWE) helped Hyundai Motor Company unveil its new modern premium booth to the world’s press alongside KIA Motor’s brand presence at the 66th Frankfurt Motor Show(IAA) on September 15. The design concept of the new Hyundai booth encapsulates the brand’s spirit of change and challenge - also the basis of Hyundai’s mission moving forward. Simplicity and modernity is expressed using a simple and modern design inspired by nature and informed by Hyundai’s design philosophy, “Fluidic Sculpture” 2.0 which guides the company’s car manufacturing approach. Three communications values, ‘Caring, Creative and Simple’, form the foundation of the new booth, which IWE has translated into three showroom zones; the Genesis Zone, the Brand Walk and N Zone. The N Zone, focusing on sports and sponsorship, highlights the competitive prowess of the brand and its racing achievements. The N Zone is the most revolutionary and exciting for Hyundai and serves as the platform for the launch of the N brand including 2 cars: the new i20 WRC and the Vision Gran Turismo race car; both among the highlights of this year’s motor show for Hyundai. Covering an area of 2,000㎡, Hyundai’s new booth(Hall 6/stand No.A01), offers a number of exciting digital and innovative interactive touch-points for visitors. It includes an Ice Wall designed to look like a bobsleigh, an interactive wall located in the sport and sponsorship zone focusing on Hyundai’s UEFA Euro 2016 Official Sponsorship, a brand new LED wall situated in the center of the booth and a 4D Driving Simulator which – with the use of Oculus Rift glasses, puts racing fans behind the wheel of a Hyundai i20 World Rally Car with 360° visuals and realistic vehicle movement. Meanwhile, KIA’s booth concept maintained its strong focus on “The Power to Surprise” – KIA’s key brand message and vision. Covering an area of 2,200㎡(Hall 9/stand No.B03), KIA offered an exciting number of surprises. The brand story is communicated with emotion, surprise and excitement in order to convey the image of quality with a sense of play, energy and dynamism. Hero cars for KIA this year are the Sportage and the Optima. The center of the booth and highlight communication module is the LED wall, dispersed throughout the entire booth. Beyond this, individual areas were created to deliver tailored experiences that surprise and delight. KIA also highlighted its partnership with FIFA and UEFA to build momentum for the upcoming EURO 2016 tournament in France with activations that enabled visitors to play FIFA 2016 and a display of the EURO trophy protected by 2 security personnel. The MyKIA area invited visitors to create their own artistic picture with a chance to get it retouched and printed – obtained digitally only through signing in at MyKIA. OOH communication surrounded the fair using promotion activities, banners and posters. Besides the Motorshow IWE had the pleasure to host INNOCEAN’s Top Management – including Global CEO Ahn, Kun-Hee for their attendance to both Press conferences during IAA. For this special occasion, IWE organized a welcome ceremony at INNOCEAN’s European premises in Frankfurt – straight after the Hyundai and KIA press conferences on September 15. Our Honorary guests were warmly welcomed to IWE - facilitated by Andreas Cordt(Client Service Director) and Katrin Becker-Oligmüller(HR Director). After introductions to key leadership and staff, the guests were invited to write their best wishes for INNOCEAN for its journey to the next 3 years on labels to feature on special bottles of wine – 10 years old and to be preserved for the next 3. This act complements the wishes already written by every member of staff. All wishes were then glued onto wine bottles and placed into 2 oak barrels specially sealed like time capsules. The intention is to re-open and reflect upon these wishes in 2018. After this brief ceremony, an office tour was offered by Andreas Cordt.