INNOCEAN Worldwide won 7 awards at “2019 Spikes Asia,” Asia Pacific region’s most prestigious advertising festival, which was held in Singapore from September 25 to 27. INNOCEAN won gold in Innovation, Outdoor and Brand Experience categories, in addition, one silver and three bronze awards.
“The Quiet Taxi,” a global brand campaign aimed at spreading the excellent technology and warm corporate culture of Hyundai Motor Group, was awarded three Gold Spikes, two Silver Spikes, and one Bronze Spike. This campaign was a project where “Audio-Tactile Conversion (ATC)” technology, which received the grand prize at 2017 Hyundai Motor Group R&D Idea Festival, was actually applied to a vehicle.
In addition, “Healing Jungle,” an interactive playground that INNOCEAN and Hyundai Marine & Fire Insurance Co.,Ltd. prepared in a hospital space to relieve the boredom and fears of children who are long-stay inpatients or long-term outpatients, won bronze award in Digital Craft and Digital categories.
Thanks to such remarkable activities, INNOCEAN Seoul HQ was selected as the “2019 Country Agency of the Year – Korea” by Spikes Asia. This is a special award granted to agencies that achieved the most outstanding performance from among the 30 countries that participated in the festival, including Australia, New Zealand, China, Japan, Philippines, and Vietnam. Furthermore, for the second year in a row INNOCEAN has become the only Korean advertising company to be named the winner of the “Country Agency of the Year – Korea.”