Press
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| INNOCEAN Wins 12 Awards at the 2025 Red Dot Design Awards, Including ‘Best of the Best’ | 2025-09-08 |
| INNOCEAN Demonstrates Distinctive Presence at MAD STARS 2025 | 2025-09-01 |
INNOCEAN expands customer experience business in Southeast Asia Collaborating with HYBE to plan and operate the "SEVENTEEN 'FOLLOW' THE CITY BANGKOK" event on-site.
- Date
- 2024-01-17
- Share
INNOCEAN has partnered with HYBE and Siam Piwat, Thailand's largest retail group to plan and operate a large-scale project “SEVENTEEN 'FOLLOW' THE CITY BANGKOK” for the K-pop group Seventeen in Bangkok, Thailand, a major tourist destination in Southeast Asia, thereby expanding its customer experience business centered in Asia. The event involves ▲operating pop-up stores, ▲ selling license products and F&B, ▲ running a mini-cafe, and ▲ running hotel-linked themed accommodations. The main attraction of “SEVENTEEN 'FOLLOW' THE CITY BANGKOK” is a large scale of Seventeen pop-up store at Siam Discovery, one of Bangkok’s famous shopping malls. This is a cultural complex space of 430 sq m with a large objet, a media wall, a photo zone, and a DIY key ring experience booth, making fans feel like they have arrived on the planet of Seventeen. In the event, Seventeen merch (merchandise) and F&B (food & beverages), which can be purchased at the pop-up store, have been particularly popular. The DIY key rings and film toy cameras, designed by INNOCEAN as licensed products, sold out early as they were limited editions only available in pop-up stores in Bangkok. The “Seventeen Mini Café,” which sells official Seventeen merch, albums, canned drinks, etc., will also open at Icon Siam, a landmark shopping mall in Bangkok. In addition, INNOCEAN has planned a Seventeen-themed exclusive room package in partnership with Bangkok Center Point Hotel, which has many guests from all around the world every day. As such, it is significant that this project offers diverse customer experience opportunities in various landmark spaces in Bangkok. INNOCEAN plans to expand its customer experience business, including K-Entertainment, in Asia's representative regions after successfully holding the “SEVENTEEN 'FOLLOW' THE CITY BANGKOK” event based on its differentiated marketing planning and creative capabilities.