INNOCEAN (Global CEO William Lee) announced on the 20th that it has been named the No.1 ‘Agency of the Year’ in Indonesia and has also ranked among the top 20 agencies in Asia with the most awards. INNOCEAN Indonesia was awarded the top spot in ‘Agency of the Year,’ as selected by Campaign Brief Asia, a global marketing and advertising media outlet. The ranking was determined based on advertising award achievements, internal evaluations, and creative rankings. A significant contributor to this success was last year’s Yellow Canteen campaign for the global paint brand Dulux. This campaign received multiple awards at prestigious international advertising festivals, including Clio, D&AD, Adfest, One Show, and Spikes Asia. The campaign was a CSR-driven project designed to protect Indonesian students from diseases caused by swarms of flies, which thrive in the country’s hot and humid climate. By painting school cafeterias in a yellow hue—known to repel flies—it effectively improved public hygiene and received high praise for its social impact. INNOCEAN Indonesia not only ranked No.1 in Indonesia but also secured the 13th position among agencies across Asia with the highest number of awards, reinforcing its reputation for outstanding creative capabilities. Established in 2020, INNOCEAN Indonesia is rapidly emerging as a top creative marketing agency in Indonesia, a key economic hub in the Asia-Pacific region. Indonesia, the most populous country in Southeast Asia, plays a central role in the ASEAN market’s advertising industries, making this achievement even more significant. Currently, INNOCEAN Indonesia provides integrated online and offline marketing services to a diverse range of clients, including: • Automotive brands such as Hyundai, Kia, Genesis • Financial brands such as UOB, SUPERBANK, GoTrade • Electronics and home appliance brands such as VIVO, Yong Ma • Korean companies expanding into the Indonesian market like HLI • Public institutions like Indonesia Investment Authority (INA) By leveraging its expertise in creative advertising and digital marketing, INNOCEAN Indonesia is solidifying its position as a leading agency in the region. INNOCEAN’s global CEO William Lee stated, “We are delighted that INNOCEAN Indonesia has reached the No.1 position in just five years. We will continue to showcase INNOCEAN’s unique creativity with deep insights into local culture, expanding our global influence.” Yusdina Fibriyanti, Head of INNOCEAN Indonesia, added, “Our goal is not only to drive our clients’ success but also to create meaningful impacts in the communities we serve. We will continue to establish INNOCEAN’s unique value in the Indonesian market.” Meanwhile, INNOCEAN is actively operating in emerging markets across the Asia-Pacific region, including Indonesia, Thailand, Malaysia, the Philippines, Vietnam, Singapore, and Australia, under the leadership of its Asia-Pacific headquarters in Indonesia. The company is constantly exploring innovative marketing approaches tailored to each country’s unique market landscape.