INNOCEAN announced it won a total of seven main awards, including one Grand Prix, at the 2025 Consumer's Choice Good Advertising Awards.
The Grand Prix in the Digital category went to Hyundai Motor Company’s <Hyundai SUV Original> campaign, produced by INNOCEAN. The campaign features five video contents in different genres—comedy, romance, thriller, occult, and survival—depicting diverse ways consumers with different lifestyles enjoy Hyundai SUVs.
Notably, actor Park Jung-min portrayed five distinct roles, perfectly embodying each character and creating a cinematic experience akin to watching five separate films. The campaign was praised for its witty storytelling and for effectively showcasing Hyundai SUV’s diverse lineup, safety features, after-sales network, and warranty options in a natural and engaging way.
In addition, INNOCEAN won six more awards across five categories, including TV, Digital, Digital Branded Content, OOH Video, and Audio.
Among them, Trip.com’s <Now, now> campaign and Hanwha Group’s <Greener Solution on the Sea> campaign also achieved major wins at the 2024 Korea Advertising Awards last December, taking home the Grand Prix and Gold Prize respectively.
INNOCEAN global CEO William Lee stated, “This achievement reflects our creative excellence and innovative storytelling that allowed us to communicate effectively with consumers,” adding, “We will continue to deliver distinctive and compelling advertisements that resonate with audiences.”
Now in its 33rd year, the Good Advertising Awards Selected by Consumers is co-hosted by the Korea Advertisers Association and the Korea Consumer Organizations Council, and sponsored by the Ministry of Culture, Sports and Tourism. It remains the only advertising award in Korea judged directly by consumers, with winners selected from advertisements aired in the previous year.