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INNOCEAN Appoints Jung A Kim as Global Chief Executive Officer2025-10-29
INNOCEAN USA Earns #1 Spot in AdForum’s ‘Best Auto Ads of the Month’ for Genesis GV80 Campaign2025-09-19
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INNOCEAN USA Earns #1 Spot in AdForum’s ‘Best Auto Ads of the Month’ for Genesis GV80 Campaign

Date
2025-09-19
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INNOCEAN USA has been ranked the #1 automotive ad in AdForum’s Top 5 Best Automotive Ads of the Month for August 2025 with its Genesis GV80 campaign, “Pull In Imagination.” Described by AdForum as a “visually stunning installment,” the campaign defies conventional SUV advertising, moving away from typical demonstrations of size and practicality to highlight instead the emotional inspiration sparked within each passenger. Directed by acclaimed duo Julien & Quentin with VFX from House of Parliament, the film portrays a young girl’s imaginative battle with a colossal rainbow, a metaphor brought to life through practical elements and visual effects. “It’s an honor to see ‘Pull In Imagination’ recognized by AdForum among the best automotive work globally,” said Jason Sperling, Chief Creative Officer, INNOCEAN USA. “This campaign reflects the vision and commitment we have to pursue fresh ideas, bold approaches, and help brands achieve their full potential. I am very proud of our teams at INNOCEAN and Genesis for bringing this resonant story to life.” At the center of the global advertising industry for more than 20 years, AdForum provides real-time access to the latest news, insight and innovation shaping marketing today. Attracting over 3m unique users annually, adforum.com is where marketers go to view the work and discover the agencies, brands and people who are leading advertising communications. AdForum’s monthly Top5 series is a curation of the best campaigns on air by industry sector, spotlighting creative excellence in the Automotive, Food, Health & Beauty, Financial, Beverages, Travel & Tourism and Tech sectors. “Pull In Imagination” debuted on Aug. 9 and will continue to run nationally across television, streaming, and social media platforms through Oct. 31, 2025. The campaign is the third installment in Genesis’ “New Beginnings” platform, following the “Blank Canvas” and “No Old Thinking” campaigns that launched earlier in 2025. Together, this creative continues Genesis’ mission to reimagine luxury through creativity, emotional storytelling, and cultural relevance.