■ Turning building facades and underutilized spaces into media assets that deliver both advertising revenue and landmark value ■ Providing an integrated DOOH solution spanning media development, display installation, content planning and production, ad sales, and data-driven operations ■ Signature projects including Shinsegae Square in Myeongdong, Shinsegae Central City in Banpo, and the Montessori Building in Gangnam have drawn positive attention INNOCEAN, led by CEO Jung A Kim, announced on March 19 that it is expanding its integrated digital out-of-home (DOOH) business, which transforms building exteriors and urban spaces into new media assets. Going beyond conventional outdoor media sales, INNOCEAN is introducing an urban media business model that enhances building value while generating stable revenue. The model creates new business opportunities for building owners and developers, while also offering citizens more engaging and distinctive urban experiences. INNOCEAN’s DOOH business converts building facades and idle spaces into digital media platforms capable of delivering not only advertising, but also cultural content and brand communications. In doing so, it turns previously limited physical spaces into revenue-generating media assets. A key strength of INNOCEAN lies in its ability to offer an end-to-end integrated solution, covering media development, digital display installation, content planning and production, ad sales, and data-based operations. This enables the company to propose customized media strategies tailored to each site’s location, foot traffic, and spatial context. For building owners, the model offers the potential to reduce upfront investment burden while securing stable advertising income. Backed by its global advertiser and brand network, INNOCEAN is also well positioned to attract a broad range of advertising and content partners, making the business highly scalable. At the same time, these media installations can enhance both the commercial value and symbolic status of the buildings themselves. Media-facade-based DOOH platforms also contribute to stronger urban landmarks and a higher-quality cityscape and media environment. In major global cities such as Los Angeles and London, large-scale digital media facades have already evolved beyond advertising platforms to become cultural content hubs and tourist attractions, boosting both property value and brand image. INNOCEAN’s DOOH media has also gained attention for featuring a wide range of cultural content in addition to advertising. Media projects at Shinsegae Square in Myeongdong, Shinsegae Central City in Banpo, and the Montessori Building in Gangnam have been recognized as strong examples of how media development can elevate a building’s profile, enhance visitor experience, and expand the value of urban space. Content competitiveness is another core pillar of INNOCEAN’s DOOH business. Leveraging its strengths in brand storytelling and digital content production, the company continues to deliver differentiated creative work recognized by major global advertising and design awards. For example, Timeless Moment, showcased at Shinsegae Square in Myeongdong, won a Red Dot Design Award, while The World’s Largest Lifeguard, created for Shinsegae Property and Grand Josun Busan Media, received the Grand Prize in the Outdoor Advertising category at the Korea Advertising Awards as well as an iF Design Award. Kim Jae-pil, Executive Vice President and Head of Media Division at INNOCEAN, said, “DOOH media is evolving beyond a simple advertising channel into a new platform where brand experience and urban cultural content come together. With our integrated solution combining creative capabilities and media operations expertise, we will continue to expand the DOOH ecosystem and further enhance the value of urban spaces.”