■ Honored with 4 Silvers, 8 Bronzes and 1 Lotus Roots award for campaigns created with Binggrae, Danggeun, Genesis and Samyang Foods ■ Recognized globally for campaigns spanning public interest, local relevance, brand vision and cinematic storytelling ■ Also received the newly introduced special award, Independent Network of the Year, underscoring its growing presence across Asia Pacific INNOCEAN, led by Global CEO Jung A Kim, announced on March 24 that it won 13 awards at ADFEST 2026, one of the leading advertising festivals in the Asia-Pacific region, and was also named Independent Network of the Year, a newly established special award. With a total of 13 wins—4 Silvers, 8 Bronzes and 1 Lotus Roots award—INNOCEAN once again demonstrated its creative competitiveness on the regional stage. In particular, Independent Network of the Year is presented to the network that earns the highest overall credit score across finalists and winners in all categories, making the honor a meaningful reflection of INNOCEAN’s strength as an independent global advertising network. Among this year’s winners, one of the most notable campaigns was “Hearing 1945,” created with Binggrae. Marking the 80th anniversary of Korea’s liberation, the campaign used AI to recreate the cheers of liberation that could not be captured at the time due to technical limitations, allowing descendants to hear them for the first time. The project was praised for reviving the meaning of liberation and honoring the sacrifice of independence activists. It received awards across multiple categories, including Brand Experience, Lotus Roots, Digital Craft, and Radio & Audio. Another standout was “Come Back Home,” a public-interest campaign created with Danggeun. Designed to help app users check information on missing family members in real time and submit tips immediately, the campaign supported faster reunions for missing persons and their families. It was recognized as a platform-driven idea that encouraged meaningful public participation, winning four awards including Silvers in Creative Strategy and Effective. Genesis’s “GV60 Take Your Wonder Further” won Silver in Film Craft. Set against the Arctic landscape of Tromsø, Norway, the campaign captured a journey in search of the aurora and was praised for expressing, through refined cinematography, both the GV60’s electrification technology and Genesis’s brand vision of pursuing wonder. In addition, Samyang Foods’ “Ride the Buldak High” won three Bronze awards, including two in Creative Strategy and one in Digital & Social. Jung A Kim, Global CEO of INNOCEAN, said, “These achievements reflect international recognition of the creative work INNOCEAN has built together with clients across industries—work that brings together brand experience, public value, technology and cultural context. In particular, being named Independent Network of the Year is a meaningful milestone that highlights INNOCEAN’s distinctive global competitiveness. We will continue to deliver meaningful communication for brands and society through differentiated ideas and strong execution.” Launched in 1998, ADFEST is widely regarded as one of the leading international advertising festivals in the Asia-Pacific region, alongside Spikes Asia.