We Craft Innovative
Brand
Experiences,Driven by The Latest
Technology and Data.
We Craft Innovative
Brand
Driven by The Latest
Technology and Data.
- Total Brand Experience Solutions
BRAND EXPERIENCE
Total Brand Experience Solutions - The Heart of Everything We Do
CREATIVE
The Heart of Everything We Do - Optimizing Customer Touchpoints
CUSTOMER EXPERIENCE
Optimizing Customer Touchpoints - Integrated Digital Solutions
DIGITAL EXPERIENCE
Integrated Digital Solutions - Media Solutions Across All Platforms
MEDIA EXPERIENCE
Media Solutions Across All Platforms - Strategic Branding Powered by Data
INSIGHT STRATEGY
Strategic Branding Powered by Data - New Mobility Experiences
MOBILITY BUSINESS
New Mobility Experiences
Customer
Experience
We realize positive brand experiences through integrated solution marketing at the point of contact between brands and customers.
CX Live
Live marketing communication centered on brand and product experience
- Brand Campaign
- Launch Campaign
- Conference & Ceremony
- Popup
- Exposition
- Brand Guidelines
Kia CES 2024
We present an open booth design created under the theme of “All Set for Every Inspiration” and the concept of “Place of Inspiration.” The asymmetrical booth design, with diagonal openings featuring various pastel-colored zones and wide moving paths across the booth, induces an active inflow of visitors. The four zones of Park, City, Home, and Factory intuitively display the various purposes of each PBV (Platform Beyond Vehicle) and emphasize unity by looping 3 types of videos simultaneously for each zone.
CX Space
Managing customers’ spatial experience from design to operation
- Consulting·Manual
- Branding·Retail
- Promotion·Exhibition
- New Media Content
- Digital Planning
Kia EV UNPLUGGED GROUND
Since its opening in 2021, the EV6 Unplugged Ground has played and renovated its role as an EV-specialized base. The main exhibition area, the specialized EV9 space, provides the primary content for an impressive first encounter between customers and the EV9. Moreover, the customer experience is designed to allow customers to move freely through the space, get behind the wheel of vehicles, and personally select and experience the content.
CX Sports
Providing market solutions linked to the sports customers enjoy
- Business Intelligence
- IP/Sponsorship
- Property Operation
- Athelete Management
Overseeing the Hyundai Motor/Kia and FIFA partnership and planning marketing strategies
We have managed the FIFA partnership operation of Hyundai Motor Group (Hyundai Motor Company and Kia) since 1999. We recently planned and operated various marketing solutions such as digital content, customer invitation events, and special World Cup exhibitions centered on Hyundai Motor Company's "Goal of the Century" campaign and Kia's "Movements that inspires" message for 2022 Qatar World Cup and the 2023 Women's World Cup. Through these partnership activities, Hyundai Motor Group has strengthened its position among global soccer fans by being FIFA's official automotive sponsor and is leading brand communication linked to global sports events.
CX Business
Integrated design for planning, producing, distributing, and providing customer service for customer contact items
- Space Consulting
- Item Standardization
- Supply Chain Construction and Delivery
- Brand Collection
- IP Business
Global CI/SI Showroom Renewal for Hyundai Motor Company and Kia
We plan differentiated content and services to enable customers to fully experience the brand identity and oversee the planning of customer touch points and space where these can be properly implemented. We perform consulting and overall operational management for domestic and international brand expansion and execute global rollouts based on supply strategy, production, construction, and auditing guidelines. We also provide services that increase brand asset value by developing and distributing content utilizing brand IP.