We Craft Innovative

Brand

service
Experiences,

Driven by The Latest

Technology and Data.

Expertise ⏤ Business Solutions

Insight Strategy

We present data-driven trend insights to respond to quickly changing marketing environments and proactively offer mid- to long-term strategic solutions for brands.

  • Trend Research

    Cause analysis of consumer behavioral and socio-cultural changes

    • Monthly Trend Reporting
    • Publication
    • Issue Reporting
    Publication on trends (친절한 트렌드 뒷담화 since 2021)

    Publication on trends (친절한 트렌드 뒷담화 since 2021)

    We analyze the flow of trend changes based on consumer observations and various data and provide valuable insight and practical applications to changes in marketing communications.

  • Brand Consulting

    Presenting change direction and solutions based on brand status diagnosis

    • Brand Assessment
    • Brand Identity
    • Brand Communication
    Brand Strategy Model

    Brand Strategy Model

    We establish a brand strategy system based on the competitiveness and growth potential of the brand, analyzed from various perspectives, such as consumer research and internal employee interviews.

  • BX Design

    Strategic approach and methodology designed to maximize brand experience

    • Brand Experience Design
    • Brand Experience Performance Analysis
    • Brand Experience Trend Reporting
    BX Tracking

    BX Tracking

    We provide customized solutions for customer experience improvement by matching and analyzing visitor behavioral data and separately collected personal information.

  • Social Listening

    Identifying issues in social data and deriving insights

    • Social Media Analysis
    • Search Data Analysis
    • App Data Analysis
    6SENSE

    6SENSE

    We analyze trend changes in a multifaceted way from the macroscopic perspective through INNOCEAN’s unique search data analysis methodology.