The First and Largest Signature Media in Myeong-dong’s Outdoor Advertising Free Display Zones, Seoul. Installed on the exterior of 'THE MAIN — Shinsegae Department Store', Korea’s first department store and the heart of Myeong-dong’s shopping district, this is the largest digital signage in the zone. As a landmark media platform, it delivers an unparalleled level of impact through its immense scale and symbolic presence. From Christmas content that draws massive attention every year to top-tier K-POP artist showcases, it has consistently proven its influence both domestically and globally—solidifying its status as one of Korea’s most iconic media displays.