'One runner runs, one tree is planted.' Hyundai ESG project that began with the launch of IONIQ and now marks its 10th year. Based on the heritage of creating the 'IONIQ Forest' through the 'one tree per runner’ donation model, it strengthened brand value by matching the driving of electric vehicles with the running of participants. Unveiled the new mascot 'Grew,' symbolizing the customers who have practiced the value of sustainability together. Designed various customer experience content, such as goods production, creation of a 10km running course, and recruitment of participating brands.