At the Japan Mobility Show 2025, Hyundai Motor Company showcased its electrification and hydrogen vision in a way that resonates with Japanese consumers through its product showcase and immersive experiences. The exhibition was organized into themed zones — the Hydrogen Journey Zone, EV Life Zone, and EV Imagination Zone (featuring INSTEROID) — and effectively conveyed its future mobility technologies and brand vision through the Japanese debut of the all-new NEXO and interactive content.