At the 2026 Busan Mobility Show, Genesis presented a booth under the theme “Acceleration in GENESIS,” showcasing its vision for luxury high-performance as the brand enters its next decade. Making their Asian debut were the Magma GT Concept and the GMR-001 Hypercar Design Model, based on the race car developed for the FIA World Endurance Championship(WEC). Together, they brought Genesis’ signature “Athletic Elegance” to life while underscoring the brand’s growing ambition in motorsports. The booth also featured a dedicated Genesis Magma Racing Zone, offering immersive, hands-on motorsports experiences through sim racing and racing team merchandise. Alongside these experiences, Genesis brought together key models including the GV60 Magma, Electrified GV70, Electrified G80, and GV80 Coupe Black, creating a cohesive showcase of the brand’s distinctive luxury high-performance identity.