UX Studio Seoul is the world’s first open UX research space in the global automotive industry, designed to visualize and experimentally bring the UX research process to life. Built on the core value of "Sharing UX Research through Experience," users are not merely observers but active participants who directly engage with the content, provide feedback, and contribute their perspectives to UX research. The space consists of two zones—Open Lab and Advanced Research Lab—with content designed to reflect the sequential stages of the UX research process. Through digital interactive content, immersive simulators, real-time data visualization media walls, and other experiential elements, the space provides an environment where users can actively explore and participate.