To mark Kia's 80th anniversary, a commemorative exhibition themed 'The Legacy of Movement' was created at Vision Square, Kia's employee training center, linking the brand's heritage with its future vision. Eighty years of brand DNA were reorganized into 7 narratives and 17 iconic vehicles, each staged in its own space with distinct design and storytelling. The final hall houses the 'Archive of Movement,' with 100 vehicles from Kia's history, symbolizing heritage resonating across generations.