The New Tech Simulator (NTS) is a digital test-drive platform designed to provide an intuitive experience of Kia's advanced technologies. It effectively communicates the vehicle's core Unique Selling Points (USP), enabling users to better understand the value of its technologies and the driving experience they deliver. NTS incorporates authentic vehicle components, including a real steering wheel and pedals, to recreate the feel of actual driving. Within a virtual driving environment, users can experience advanced driving technologies and vehicle functions that are difficult to encounter in everyday driving, providing an engaging and immersive demonstration of Kia's innovations.