At Milan Design Week, under the theme 'Resonance of Opposites,' Kia presented 'Journey of Projection,' translating its Opposites United design philosophy into six EV concept cars. At Salone dei Tessuti, a former fabric showroom, light, patterns and images were projected onto fabric, visualizing thought taking physical form. Concept cars and the Vision Metamorphos, arranged along the keywords Begin, Explore, Create, Connect, Embrace, and Imagine, guided visitors through Kia's design direction.