Gwangju, Brand Hall It is a brand experience space bringing AutoLand Gwangju's own experience to life, built on Kia's standard framework for customer experience spaces at production facilities. Through the main building's renewal, it connects with the local community and conveys Kia's technology and philosophy in a customer-friendly, impactful way. Reflecting Gwangju plant's production heritage, from bestsellers to future mobility, it links technology and life via the EV Experience Zone and Kia Tigers Zone.