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KCC E&C switzen

신문명의 출현

  • Date
    2023-07-25
  • Service
    BX
  • Industry
    Heavy Industrial/Chemicals/Energy
  • Country
    Korea

A follow-up to the "Clash of Civilizations" ad, this campaign focuses on a couple having their first child, depicting their journey to becoming true parents and a family. The ad humorously captures the challenges of raising a child, earning empathy and praise from consumers.

Awards
  • 2023
    Korea Advertising Awards : Gold
    Online Short Video
  • 2024
    Ad of Year : Grand Prix
    All
  • 2024
    Consumers' Choice Awards : Good Ad Award
    TV
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