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Kia 

Kia CES 2024

  • Date
    2024-01-09
  • Service
    CX LIVE
  • Industry
    Mobility
  • Country
    Korea

We present an open booth design created under the theme of “All Set for Every Inspiration” and the concept of “Place of Inspiration.” The asymmetrical booth design, with diagonal openings featuring various pastel-colored zones and wide moving paths across the booth, induces an active inflow of visitors. The four zones of Park, City, Home, and Factory intuitively display the various purposes of each PBV (Platform Beyond Vehicle) and emphasize unity by looping 3 types of videos simultaneously for each zone.

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