With the opening of the HMG Driving Experience Center in Taean, the HMG Driving Academy evolved into “HMG Driving Experience”, expanding into a flagship program where visitors can experience the full range of Hyundai Motor Group brands. The center offers year-round driving programs tailored to different skill levels, from first-time drivers to those taking their first steps into racing. It also features a variety of family-friendly experiences, including the Junior Driving Experience. Beyond driving instruction, the HMG Driving Experience Center has become a key brand experience hub.