In conjunction with the premiere, Genesis is hosting a special event in Seoul called "Genesis GV60 Wonder Studio", where visitors can get a close-up look at the GV60. They can experience the beauty of the Northern Lights in the heart of the city while immersing themselves in the distinctive aura of the redesigned model. The exterior expresses the unique design identity of the brand, while an outdoor driving simulator program allows visitors to virtually chase the aurora, drawing strong public a