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Hyundai Motor Company IONIQ

Night Fishing

  • Date
    2024-06-14
  • Service
    BX
  • Industry
    Mobility
  • Country
    Korea

Lights, camera, and action! This classic expression is usually associated with Hollywood sets and hour-long blockbuster productions, not from car manufacturers. Times have changed because, with the debut film 'Night Fishing,' the Hyundai Motor Company has shown that it is always ready to push boundaries, explore new directions, and even get movie-goers on the edge of their seats via a well-placed jump-scare. The short film, starring the renowned Korean actor and coproducer Son Sukku and directed by Moon Byoung-Gon, premiered on June 14th and has since gained considerable attention at international film festivals and positive reviews from audiences.

Awards
  • 2025
    Spikes Asia : Grand Prix
    Film
  • 2025
    Clio Awards : Grand
    Branded Entertainment & Content
  • 2025
    D&AD : Yellow Pencil
    Innovation
  • 2025
    Cannes Lions : Grand Prix
    Entertainment
  • 2024
    Fantasia International Film Festival : Best Editing
    Short Film
  • 2024
    Korea Advertising Awards : Grand Prix
    PR
  • 2024
    Korea Advertising Awards : Grand Prix
    필름 크래프트
  • 2025
    ADFEST : Gold
    Brand Experience
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