Hyundai held a press day and public showcase at Théâtre des Lumières, an immersive media art venue. Four themed zones, crafted with digital art, brought the message “Live the IONIQ 9” to life, offering visitors a fully immersive glimpse into the vehicle’s lifestyle experience.
Hyundai’s R&D team was present on-site to provide in-depth technical insights into the IONIQ 9 and engaged in direct conversations with visitors. Guests were free to explore a cutaway vehicle, key components, and display models, with on-site consultations also available for those considering a purchase.
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