H Concert is a large-scale music festival designed as a stage for cultural exchange among Hyundai employees and the local community, including residents and nearby businesses around the Hyundai Ulsan plant. Held as part of Hyundai’s CSR efforts, the event aims to promote shared growth and sustainable engagement with the local community. It has steadily grown into a familiar annual occasion, offering around 20,000 attendees—including Hyundai employees and local citizens—an opportunity to enjoy live music and culture together.