The Kia Tasman Driving Experience effectively delivered the strengths and brand identity of the Tasman, highlighting a major milestone in Kia’s history: the debut of its first pickup truck. Held in Inje, Gangwon-do, the event offered a variety of off-road driving courses, allowing participants to fully experience the Tasman’s performance and technology. On-road driving sessions also helped challenge common preconceptions about pickup truck.