Since 2024, Hyundai Motor Company has partnered with Korea’s leading music platform Dingo Music to produce the ongoing <CITYPOP CAR LIVE> content series. Set inside vehicles, the series features live performances by artists—organically showcasing each model’s design and key selling points. The city pop-style rearrangement of each track also adds a unique layer to the content. Gaining traction among both local and global fans, the series effectively exposes the brand to younger audiences and strengthens brand preference. *6.68M+ views, 140K+ likes, 8,040+ comments (as of 2024 cumulative)