Kia K8 × Workman: First Pitch Branded Content at Kia Tigers’ Home Game As part of a collaboration with the web variety show Workdol, this branded content featured the Kia K8 at a Kia Tigers home game. Wearing official Kia uniforms, the cast introduced the vehicle and engaged with customers like actual staff members—delivering a brand message rooted in professionalism and trust. The on-site setting and immersive format reinforced the K8’s sleek image and brought the brand experience to life in a more dynamic and engaging way. *690K+ views, 15K+ likes, 750+ comments