The Main Gateway to Myeong-dong — A Mega-Traffic Media Landmark Strategically located at the entry point of the Myeong-dong commercial district, on the route to Shinsegae and Lotte Department Stores, this media site offers unparalleled visibility. Directly aligned with the exit of Namsan Tunnel 3, it ensures continuous brand exposure to all incoming traffic—making it one of the most impactful outdoor media locations in the area.