Hyundai opened a cultural complex, Casper Electric Studio, in Apgujeong Rodeo, Seoul, in conjunction with the launch of its new EV, the Casper Electric. The space was strategically designed to engage visitors across various levels of interest — from casual passersby to highly engaged customers. Interactive elements like the “Casper Electric Problem Solver Test,” product-focused displays, and dedicated consultation lounges offered tailored experiences throughout the space. The studio successfully met diverse customer needs and attracted approximately 8,000 visitors over a 10-day period.